We spend a fair share of time talking about the different types of content you could create. Lists. Infographics. Video. Interviews. That seems to be the pressing question for busy content marketers: what kind of content should I create?
But what if your content were like a blood type, and there were some people who were better matched for one kind of content over another?
If that were the case, the better question might be: what kind of content creator am I?
Knowing what type of content creator you and members of your team are will help you better match up who writes what on your editorial calendar.