As a content marketer, it’s not enough to simply research, write, publish, and repeat. You must constantly measure the impact that your content marketing is having on your business.
To make sure that your content marketing is having the impact that you want it to have, you must have the right content marketing strategy. Unfortunately, there is no magic formula to identify the key performance indicators (KPI) you need to measure. Content marketing goals are highly individualized. Your marketing priorities are strongly influenced by the size of your business, budget, available resources, previous tests and outcomes, plus many other factors that vary from business to business…
