What The Queen Can Teach You About Email Marketing

n the UK there’s a quaint tradition of relatives applying for a congratulatory card from the Queen when family members reach their 100th birthday or diamond wedding anniversary.

Even though tens of thousands of these cards are sent out every year – the cards use recipients’ full names and birthdays/anniversaries, so they really do look like the Queen sat down and wrote them herself.

I’ve never seen such a card up close so I can’t say for sure whether Her Royal Highness’s John Hancock is authentic or pre-printed, but I can say this: I’m willing to bet that recipients keep and display these cards for years after receiving them…

What The Queen Can Teach You About Email Marketing

CopyRanger

Rick Duris is CopyRanger.

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