The Email Marketing Workout

You have no more excuses: It’s time to get your email marketing in shape! Columnist Paul Ford offers five ways to pump up your email campaign.

 

ss-weights-workout-exerciseWe’re now well into the festive season, and marketers need to be bringing their A game.

At SendGrid (my employer), we believe in the power of preparation, so we have developed what we call the “email marketing workout,” a list of the five most important pointers for marketers to run through when planning each email campaign to ensure that they are getting the most clicks and subscribes…

The Email Marketing Workout

CopyRanger

Rick Duris is CopyRanger.

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