Whether you have heard of native ads or not, you have come across them – probably more often than you think.
When most people think of advertising, the first things that come to mind are commercials and standard banner ads. But if you’ve used either of these formats in recent years, you probably already know they’re not nearly as effective as they once were.
Now more than ever, consumers and website visitors are – whether consciously or unconsciously – tuning out most of the commercials and banner ads they are subjected to. With ‘banner blindness’ becoming more prevalent every year, marketers are continually looking for more effective ways of getting their message heard and getting their brand noticed by their target market.
