Forbes magazine recently published the 5 Trends Your Marketing Team Should Budget For in 2015. It talks about things like inbound marketing, website optimization, and thought 
leadership – all of which are very important. But to me the key trend is leveraging new technologies to stay ahead of the curve, and the most important technologies that marketers must adopt to be successful in 2015 are marketing analytics solutions. Without accurate metrics and analytics showing the true results of your marketing efforts how can you expect to fully optimize your inbound web traffic, determine what campaigns to run to drive business, or even plan out your 2015 budget with confidence?
In fact I would say that before investing in any other marketing technologies, or new demand generation initiatives, make sure that you can accurately track and measure the results of your marketing campaigns. If you don’t have confidence in your data or can’t get the visibility into your marketing performance that you need then take a step back and invest in marketing analytics.
And the best place to invest in to start tracking your marketing analytics is actually your CRM system (we use Salesforce) for many reasons:
