Employees and social media – too risky or an opportunity for success? Many companies are discovering that every single employee has the potential to become a brand ambassador — someone who draws visibility to their workplace and acts as an advocates for the company, both online and off. Social media advocacy in the workplace can lead to authentic relationships, boosted sales and positive branding. In order to help employees reach their online potential, here are three tips on how to transform employees into powerful brand advocates:
Train Employees
Not everyone is a social media expert, and that’s ok. Employers should view this as an opportunity for employee development. Brand ambassadors need to feel confident about their online presence, so help them get there! For example, employees may not know where to begin or which platform is best for them. So, provide a crash course on Facebook, LinkedIn, Google+ and Twitter and let them decide which platform matches their goals and personalities.
