When starting a business, it is pretty easy to become overwhelmed. The digital age of the Internet has changed the marketing landscape tenfold, and even longtime seasoned marketers are being forced to adapt to the new technological advances in order to remain competitive.
Nowadays, the key difference between a good startup and a great startup is whether or not the business has mastered a set of tactics called “growth hacking” — namely, strategies such as search engine optimization, social media integration, and more.
A relatively new term, “growth hacking” refers primarily to innovation in online businesses. Because of its low cost, growth hacking is especially useful for startups with a low budget. The term was coined in 2010 by entrepreneur Sean Ellis, who recognized a void in the startup industry.