While having a blog can be a great way for businesses to get and keep customers interested, so many miss the mark. We’ve all seen them before- the blog that’s basically a series of advertisements for the company and their products, or the blog that’s a ghost-town where it seems that the only activity in years is the series of tumbleweeds blowing by. So, what does it really take to get and keep business blog readers interested? I have asked the CarolRoth.com contributor network of business owners, experts, advisors and entrepreneurs to provide their best tips. Their answers are presented below in no particular order.
You may notice some similar ideas, but I kept them separate, as something in the way one is framed may resonate differently with you.
