This article originally appeared on Yahoo Lifestyle in 2011.
I am asked a lot “What value will a blog give my business?” and that really depends on you. I would be lying if I said a blog didn’t take dedication. If you can keep it going, with lots of readers, Facebook likes, re-tweets and commenting you can build up a blogging community. I recently read an article that stated the reason blogs fail is due to lack of content, not blogging regularly and not using the blog as a PR campaign.
Your blog needs to work like a Facebook Business Page does in terms or building relationships with your customer/fan-base. Be human and show interest, use your blog to highlight your strengths in business, what you know a lot about. Businesses that appear to be ‘experts’ in certain areas will very much be sought after. And there are ways of using your blog to make money.
