I had a co-worker email me the other day asking for a blog post about the benefits of business blogging.
“It’s for a friend,” she said.
Sure it was.
I told her I’d shoot over one of our up-to-date blog posts about why businesses should blog and … I couldn’t find one. Whoops. Quite the meta mistake.
So I’m doing it now. If you’re trying to explain one of the core tenets of inbound — business blogging — to your boss, a coworker, your mom at Thanksgiving, whomever, then send them this post. I hope it helps…
Why Blog? The Benefits of Blogging for Business and Marketing
