Whenever someone asks the question of how they can improve traffic to their site, the same two pieces of advice are always given: use social media, and try improving content through a blog/guest blogging. Both are great methods of increasing visibility and bringing people to your site, and both work very well. But is one better than the other?
It depends on who you ask, but I have always been of the opinion that both are fantastic options and should each be utilized to their best ability. Why use one when you can use two?
The fact is, social media and blogging, while technically part of the same overall genre, are very different. Each satisfies a different need, and so provide a different approach for marketing. One is a quickfire method of engagement, opening up your potential traffic base to one-on-one communication. While the other provides you a platform to impart your knowledge and personality, giving a more in depth view of topics, all while maximizing your own image of authority.