Does it frustrate you when your TV screen fills with your competitor’s face as he relates pertinent industry insights studded with self-deprecating chuckles? Do you sit there, fists clenched, teeth grinding, thinking, “Why didn’t you interview ME?!”?
Take action, and those bad feelings will dissipate like the angry smoke that once puffed from your ears.
Your competitor’s time in the limelight is over and done with. Move forward by using his or her media coverage to boost your own visibility.
Follow three simple steps…