Content strategies, crowdsourced content and personalisation will all help content marketers rise to the top this year
Join the dots
Content marketing no longer means just creating content. It’s not only about adding new material to sites, nor is it only about writing for other sites or simply blogging every day of the week. Although these tasks may form part of a wider campaign, content marketing is a strategic approach to a business problem, so this year will see content driven by research and demand with a pre-defined goal. Research from Altimeter Group claims 70% of marketers still lack a consistent or integrated strategy. This number will likely fall in 2015…
