If you want to be efficient with your content marketing you need to stop trying to reinvent the wheel and instead simply create more versions of the wheels you already own.
I’ve written before about this concept of “atomizing your content” and taking a big idea and deconstructing it into a series of micro-executions. But today I want to present this concept in a different way:
For maximum reach and impact, play Blackout Bingo with each of your overriding content marketing concepts.
What is Blackout Bingo?
For those of you raised on video games who perhaps have not had exposure to the endless, plodding pleasures of live bingo, the variant known as “Blackout Bingo” dictates that you must cover every spot on your card to win (instead of the customary vertical, horizontal, or diagonal line).
I want you to play the same game with your content marketing.
I want you to win at Blackout Bingo…