One stat from this year’s B2B content marketing researchsurprised me:
Only 44% of B2B marketers are clear on what content marketing success looks like.
To me, this is incredible, especially as it plays into another finding – only 30% of marketers consider themselves to be effective.
Why are you even using content marketing if you don’t know what success is – and how it will help your business move forward?
Why is this number so low, and, more importantly, what can marketers do about this? CMI shared the survey results around success and asked our B2B research roundtable to tackle the issue (video below)…