PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes andStitcher.
In this week’s episode, Robert and I discuss Jay Acunzo’s fantastic report on content marketing “pods” – an effective way to structure teams for content marketing. We question why The Washington Post plans to distribute every article they have directly on Facebook Instant Articles. Is it smart long-term thinking or a risky gamble? Finally, we ponder what’s really behind Twitter’s shocking decision to do away with tweet counts. Rants and raves include a call to arms to save advertising plus an opportunity for newspapers to rethink their business model – which contains an important lesson for content marketers. We wrap up the show with a #ThisOldMarketing example from Thomas Edison…
This Week in Content Marketing: The Internet of the Future Will Be Ruled By Few
