Columnist Pratik Dholakiya explains how schools rely on content marketing to tell a story that matters — to effectively market to students and win over new ones.
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Your school needs content marketing. In fact, it relies on it. It has done it for years; it’s just never had a name before.
Your brochures, your white papers, your leaflets and everything your potential students come into contact with is “content.”
But while students have advanced and grown and changed how they devour their information about potential schools, you haven’t adapted, changed or grown with the times…
Campus Chronicle: Cracking Content Marketing For Higher Education
