The marketing landscape is a complex space. Success is equal parts art and science. It takes varied perspectives to see the big picture and the moving parts simultaneously.
Though the debate rages on about who should “own” content (PR, marketing, social, communications, your landlord, etc.), it’s a distraction from the real question: Does your organization have brainpower in the knowledge areas required for content marketing success?
Here we lay out the basic mentality required for content marketing success.
