The last few weeks I have been busy interviewing some of the best content marketers and SEOs in the marketing business. Below are highlights from their (rockin’) interviews.
Lee Odden is the CEO of Top Rank Marketing blog and all-around marketing leader. He understands not only the theoretical requirement for what makes up strong and shareable content, but the technical methods that ensure that content is optimized. Here are highlights from hisinterview on SEO.
“Content marketing isn’t just about adding more content; it’s about creating information for a target audience that has a particular purpose and intended outcome. Content drives awareness but also social interaction, customer engagement and sales.”