Smartphones become the launching pad for virtual reality
Marketers are exploring 3-D mobile ads.
What if there were a mobile ad that made viewers feel like they were inside a smartphone instead of just looking at one? What if the ad seemed to jump out as the user scrolled down, offering a three-dimensional perspective? Sound like the future? Well, the future may be closer than it seems.
As brands look to pump more mojo into mobile ads—criticized for years as ineffective appeals that cram creative into small screens—marketers are trying out new eye-popping ads in 3-D. While there has been plenty of talk of multidimension technology for some time now, this is no gimmick. Observers say these flashy promos offer a first glimpse at what virtual reality marketing will come to look like…
