You know you need content.
You know it must be genuine, interesting and relevant to your audience.
You know it takes time to create.
But do you know how long your blogs and articles should be?
If you do could you let me know?
There is no definitive right or wrong answer (there’s a surprise) and the decision about how long your article or post will be will depend on your subject matter and audience.
Short vs long
In the world of marketing, long copy has always out performed short. But does the same go for blogging?
If you opt for a long article you must make sure your message remains strong throughout, draws your reader in and keeps their attention and that it’s subject matter is relevant.
If you fail on any of these counts people won’t read your stuff.
But there is something else that should be added to that list and that’s the reader’s attention span.
Personally speaking, I prefer short posts and articles.