We’ve had a problem in digital media for a while now, and it’s been compounded by the number of platforms claiming to identify influence online.
Moreover, influencer marketing can be an amazingly successful program to acquire new customers, but more often than not, it falls flat.
Here are three primary reasons why.
1. It’s not about size, it’s about relevance. The influencer’s audience needs to match your target audience.
2. It’s not about the influencer’s opinion. It’s about the influencer sharing the most compelling story that engages their audience…
