Influencer marketing is becoming a bigger part of marketing budgets, and with good reason. An infographic from The Shelf, a marketplace that connects influencers and marketers, demonstrates why influencer marketing is the new king.
Bloggers can be highly influential and are the third-most-consulted consumer decision tool for shoppers. According to the infographic, blogs trail only retail and brand sites, while ranking higher than Facebook, YouTube, Pinterest, Google+, Twitter and Instagram.
However, consumers are more likely to trust influencers than brand content. 92 percent of consumers trust recommendations from others, even people they don’t know, over branded content. 70 percent say that online reviews are their second-most-trusted source, and 47 percent of U.S. readers consult blogs to keep tabs on trends and ideas…
Why Influencer Marketing is the New Content King [Infographic]
