Image credit: B. Baltimore Brown | Flickr
Common small-business advice is often centered around finding a niche to market to instead of trying to serve to many customers. Perhaps the real question is whether your small-business sales will ever skyrocket if your marketing scheme is too narrowly focused to a very specific audience.
Choosing the right message often requires you to target two or more audiences with very different interests…
The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences
