When I discovered social media 7 years ago I was attracted by its potential to gain free global attention. You didn’t need to pay for an online audience or traffic. You attracted website visitors by writing great content, giving it away for free and growing your social networks.
This awareness was driven in part when I read the book “The New Rules of Marketing and PR” by David Meerman Scott. It was an insight that changed my life forever.
It was also a pivotal shift in marketing.
You no longer needed to pay the mass media gatekeepers. You could build and reach your audience without sucking up to journalists or paying media owners. It was the new world of online attraction. It was given a few monikers, including “inbound marketing” and “content marketing”
These were the key reasons I was drawn to social media and blogging. Global traffic and influence in real time without paying a cent. There lies the first ingredient for online success.
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