Reading on mobile devices has skyrocketed, opening up a world of opportunities for publishers and advertisers looking to hedge big bets on small screens.
However, mobile ad-blocking technology is also making strides. Apple, titan of mobile devices, indicated recently that they were planning to include content-blocking technologies in iOS 9 – an addition that would also cut off majority of ads encoded in a site’s JavaScript. Advertisers and publishers alike might be in trouble if they don’t step back and reassess their mobile strategies…
