The Power of Visual Content in Social Media Marketing

This is a sponsored post written by me on behalf of Visme. All opinions are 100% mine. 

It sucks, doesn’t it?

You religiously schedule your social media posts at the right times and churn out original content on multiple platforms. You engage all the fancysocial media tools.

You follow the advice of the experts to the T and wait followers to come swarming your way.

But nothing happens.

Does that sound familiar?

There has been a subtle shift in the way social marketing works.

The last two years or so have been all about visual marketing. In fact, social media expert Donna Moritz calls it a shift from social to visual social. Our own Bob Geller talked about winning and keeping attention leveraging visual content, and Joel Don talked about an evocative visual approach to social media marketing which needed to include, “a fresh new coat of social media marketing ideas .”

The Power of Visual Content in Social Media Marketing

CopyRanger

Rick Duris is CopyRanger.

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