Twitter is maybe the most misunderstood and under estimated social media marketing tool in the social media top 5 including Facebook, YouTube and LinkedIn. Most people still think it is just about superficial conversations, insignificant daily events and news.
The reality is that it is a much sharper tool than Facebook in one very important area and that is creating a large database of followers (subscribers if you like) without having a large marketing budget. On Facebook you have to drive people to your Facebook page to get them to “like” your page so that you can then provide updates that they will find interesting and engaging…
The Marketing Secret About Twitter That Most People Don’t Know
