Pitching an influencer can be soul-crushing. After sending a highly-targeted pitch, you can spend the next few days wondering whether or not your email was even opened, and in all honesty the numbers aren’t in your favor: Top-tier publishers average 500 pitches per week while some publishers receive more than 300 pitches a day!
So how can you break through the noise and improve your outreach efforts? Remind yourself that above all else, your goal is establishing a mutually beneficial relationship, and you can do this by following this simple blogger outreach equation:
