SCORE, mentors to America’s small businesses, has gathered statistics that report on how important mobile optimization is for small business websites and how small business owners can best convert mobile visitors into customers.
Smartphone Usage Affects Consumer Decision-making
According to data presented visually in the infographic, consumers use their smartphones to make buying decisions at every step of the purchasing process:
- 50% use it on the way to the store
- 60% use their smartphone in the store
- 39% of walkouts are influenced by smartphones
Mobile Consumers Comprise a Significant Market
Overall, not catering to this portion of the population could significantly affect a business’s revenues…
The Importance of Mobile Marketing for Small Business [Infographic]
