A brand gives a business its unique identity — from the way content looks and feels to how it sounds and resonates. Think about some of the most iconic brands out there, and then picture their branding. I bet you can come up with it right away.
GoPro? Excitement. Prada? Sophistication. Band-Aid? Sincerity.
When establishing your own company’s brand, you have to dig deep into its roots and determine what your product really means to your customers. From here, you will be able to shape your brand’s values, personality, story, and style…
