Last week I did a Google+ Hangout with Max Minzer. During the interview I argued that everyone — especially experts — could benefit from learning how to write direct response copywriting.
Of course I first defined what direct-response copywriting is: the ability to write something to get action, and then measure that action. That feedback will tell you what is working … and what is not … helping you write in such a way that your best ideas get noticed, shared, and acted upon.
During the interview I mentioned a popular formula I use for creating persuasive copy: the four Ps. If I had more time I would have shared even more. Well, I can do that now on my own blog.
Ready? Let’s go.
Four Cs
Everything You Need to Know About Creating Killer Content in 3 Simple Words
This was only the second post I’d written for Copyblogger. But it summed up what I’d learned in the preceding eights years of studying copywriting, web marketing, usability, and SEO.
In the following three posts I expanded on each on of the Cs.
The Essential Copywriting Formulas Every Writer Should Know (and Why)
