With Hispanic purchasing power growing at more than two times the national rate, brands are clamoring to attract the attention of this lucrative segment.
Target, for instance, is sharpening its focus on Hispanic consumers with a new ad campaign featuring words with no English equivalent: #SinTraducción is “a sweeping celebration of moments, traditions, and emotions that are treasured by many in the Hispanic culture,” according to Target’s blog.
Target knows that Hispanic consumers aren’t swayed by one-off marketing ploys; they need to be introduced to brands at the right moment in an organic way that sets the stage for a long-term relationship…
The Biggest Hurdle to Reaching Hispanics Isn’t Language, It’s Mobile
