Hosted By: Kerry O’Shea Gorgone- Broadcast: Wednesday, July 22, 2015
- Length: 28:30
Kevin Bachus knows a thing or two about games: He was a founding member of the Xbox project team when he worked at Microsoft Corporation. He was also chief product officer at Bebo, Inc.These days, Kevin’s the senior vice-president of entertainment and games strategy for Dave & Buster’s. The popular chain restaurant and entertainment business offers food, drink, and an incredible array of arcade games—all under one roof.
I invited Kevin to Marketing Smarts to discuss how the company’s using free mobile games as part of its marketing strategy…
Win With Mobile Games: Kevin Bachus of Dave & Buster’s on Marketing Smarts [Podcast]
