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You’ve seen those awkward ads. You know – the ones calling your attention to topics that can make most people feel uneasy:

“Bladder Mesh Alerts”

“Plan for Your Funeral Costs Today!”

“Eliminate Embarrassing Odor”

Maybe you even have an awkward product of your own.

The good news is that embarrassing, even borderline raunchy copy, about uncomfortable topics, can convert powerfully. But awkward copy isn’t something you can learn just anywhere. It takes thought as well as trial and error. Here are three tips that can help you present awkward material and still get people to buy what you’re selling…

The Art of Awkward Copy: 3 Tips for Uncomfortable Advertising