What is it that gets companies like Apple, Google and IBM (ranked 1, 2 and 3 respectively) ranked as the most valuable brands in the world? And what does it take for a brand like Subway to jump in brand value over 5700% in one year?
The BrandZ™ Top 100 Most Valuable Global Brands study took a look at just that, identifying the eight traits that drive value and overall organizational success across all sectors. And if their numbers are any indication (the value of the Top 100 Brands were $2.6 trillion last year), this is where we all want to be. That being said, here’s where you need to spend your time, energy and money:
The 8 Key Traits of Today’s Top Brands [Hint: They aren’t complicated]
