I recently had the pleasure of meeting Shannon Prager, president of Leadit Marketing.
We had an excellent conversation about the need for buyer personas, and the role they play as a foundational component of a B2B marketing strategy.
Shannon’s firm helps companies ranging from emerging startups to Fortune 1000 enterprises facing various marketing challenges in demand generation, content, messaging, strategy and more.
In many cases, the need for buyer personas manifests itself in the form of common marketing challenges. These roadblocks can be alleviated by focusing efforts on better buyer understanding…
