As many of you may know, the Marketo Marketing Nation Summit 2015 (#MKTGNATION) is this week. As I was preparing for my trip, I started thinking about the importance of marketing automation and the challenges we face as marketers when trying to express just how essential it really is. The benefits of marketing automation are obvious—well, at least they are to you. Your boss, on the other hand, may still be on the fence about whether to invest in it; so there you are— stuck between a rock and a hard place.
Let’s face it: it’s difficult getting the budget approved for new technologies, especially when executives are already breathing down your neck to justify spend. But building a wicked strong business case—one that clearly demonstrates how valuable marketing automation can be— is a good place to start…
The 5-Step Process for Building a Marketing Automation Business Case
