One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.
Here are seven critical things that marketing automation software can do for your marketing:
1. Create Relationships with Buyers Through Engagement Marketing
Today, consumers have all the power. They conduct their own research before making buying decisions. Self-motivated, educated, and empowered consumers require innovative methods of engagement. What businesses can do with marketing automation software is track customer behavior and interactions across channels to better understand who they are and what they want. Today’s marketing automation platforms also allow companies to stick with their customers every step of the way, from the introduction of a brand, to conversion, to continued loyalty over time…