Over the years I’ve spent working as a social media marketing consultant and, later, as a marketing manager, I’ve come across various barriers that made it challenging for my team and clients to consistently excel at social media. Time constraints, too many responsibilities, differing opinions amongst colleagues, budget and more get in the way.
If, like most marketers at young tech companies, social media is just one of the many areas of marketing you oversee, creating a truly outstanding social presence that generates concrete results for your business is even more challenging.
Through trial and error I’ve figured out how to overcome five of the biggest barriers to social media success, and I want to share these solutions with you so that you don’t lose time muddling through them like I did.
Barrier #1: You Don’t Have Enough Time
One of the most common reasons for a mediocre social media presence is a lack of time. With everything else on your plate––from managing PPC campaigns to updating the SEO for your site and generating monthly marketing reports––at the end of the day you just don’t have enough time to put more effort into social.
Here are two solutions to the time problem:
The 5 Biggest Barriers To A Stellar Social Media Presence (And How To Overcome Them)
