Twitter Introduces Emoji Targeting for Ads
This feels like a joke even as I’m writing this, but... Twitter has today announced that advertisers will now be able to target audiences based on emoji use. So, for example,…
How to Use Twitter’s Unreleased “Retweet Yourself” Feature
Twitter is getting ready to launch significant changes, including the ability to retweet yourself, as covered by the incomparable Lance Ulanoff on Mashable recently. I got curious. Could it be that…
Twitter Introduces New ‘Insiders’ Brand Feedback Panel to Help Maximize Performance
In an effort to boost brand use of the platform, Twitter has today unveiled a new research tool called ‘Twitter Insiders’. In essence, Twitter’s ‘Insiders’ are a group of more…
Twitter Researcher: Customers Will Pay More to Brands Who Respond to Tweets
It’s easy to understand that customer service in social media, as in any other channel, is conceptually a good idea. Assigning a quantifiable ROI to it, however, is another story.…
A Deeper Look at the Twitter Metrics You Should Be Tracking
Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. And why not? According to Dragon Search, 61% of…
Snapchat Reaches 150 Million Daily active Users, Surpassing Twitter
If you’re wondering why there’s so much hype and noise about Snapchat in digital marketing circles, here’s the latest stat to submit to evidence. According to Bloomberg, Snapchat has now…
How Twitter Makes You A Better Writer
By now you’ve most likely joined Twitter (and if you haven’t, you need to, pronto!). Twitter is not only a great place for businesses and marketers, but it’s also a…
7 New Twitter Features You May Have Missed
In an industry fixated on rapid growth, any slowdown in user acquisition or monitization sounds alarms. And Twitter, whether it likes it or not, has been sounding a lot of…
How to Run an Actual Engaging Twitter Contest
Marketing fads come and go, but a tried and true tactic for driving engagement is a Twitter contest. It’s an easy way to reward brand loyalty and pick up some new…
10 of the Best Brands on Twitter (And Why They’re So Successful)
When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world. As it…
How To Succeed On Twitter: 10 Proven Stats To Guide Your Strategy
Are you looking to build your brand or generate leads on Twitter? Want to know which techniques generate the most engagement and website traffic? HubSpot teamed up with Audiense (formerly…
14 Tips To Improve Your Twitter Advertising Strategy
The best practices of Twitter advertising are changing. The trouble with marketing guides, especially those about advertising, is that they have a short shelf-life. The world of digital marketing experiences change…