Twitter Introduces New ‘Insiders’ Brand Feedback Panel to Help Maximize Performance

In an effort to boost brand use of the platform, Twitter has today unveiled a new research tool called ‘Twitter Insiders’. In essence, Twitter’s ‘Insiders’ are a group of more than 12,000 Twitter users, aged 16 and up, from across the UK and the US. This user group – chosen specifically by Twitter – will serve as a sort of immediate research and feedback group to which you can pose questions.

Or as Twitter puts it:

“Tap Twitter Insiders at any time to test creative ideas, gather honest input, and uncover market insights.”

Twitter’s had a similar program in place in the UK since 2013, but this is the first time it’s been made available more widely.

So how does it work – and what are the use cases for such a program?

Here are the details…

Twitter Introduces New ‘Insiders’ Brand Feedback Panel to Help Maximize Performance

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