In an effort to boost brand use of the platform, Twitter has today unveiled a new research tool called ‘Twitter Insiders’. In essence, Twitter’s ‘Insiders’ are a group of more than 12,000 Twitter users, aged 16 and up, from across the UK and the US. This user group – chosen specifically by Twitter – will serve as a sort of immediate research and feedback group to which you can pose questions.
Or as Twitter puts it:
“Tap Twitter Insiders at any time to test creative ideas, gather honest input, and uncover market insights.”
Twitter’s had a similar program in place in the UK since 2013, but this is the first time it’s been made available more widely.
So how does it work – and what are the use cases for such a program?
Here are the details…