14 Important Marketing Metrics for Startups
Almost everyone dedicates some level of resources to marketing. But if you’re not measuring the impact of your efforts, you may well be wasting money. Not knowing that information means…
The Three Dimensions Of Content Marketing Strategy For Startups
If I were asked to create a content marketing strategy for a person or a business from scratch, I would craft a strategy with three dimensions: customer segments, customer lifecycle…
Online Marketing For Startups
The Internet is a marketing resource that has unlimited potential. Currently, this platform and technique offers businesses the ability to create and maintain an online presence. Although startups are popping up…
Marketing Site Design for Startups
Startups spend a great deal of time and money getting people to visit their marketing site (aka, their website). A startup’s marketing site typically exists to establish brand awareness, promote…
Jessica Livingston: Why Startups Need to Focus on Sales, Not Marketing
JESSICA LIVINGSTON: The most important thing an early-stage startup should know about marketing is rather counterintuitive: that you probably shouldn’t be doing anything you’d use the term “marketing” to describe.…
10 crucial questions about social media and content marketing for startups
Startups are always constrained on bandwidth, time and money. But that is not an excuse for not doing social media and marketing. Based on several interactions with startups, I can…
7 marketing mistakes that can put your startup at risk
There is most definitely a learning curve when starting a new venture, and if you aren't making mistakes, you're not taking enough risks. I've seen startups come and startups go.…
4 Key Lessons From a Startup’s Spectacular Failure
When it comes to launching a startup, it sometimes turns out that the idea with the grandest buildup results in an equally spectacular collapse. Just take the now-defunct Israeli electric…
5 Tips for Succeeding When Your City’s Startup Scene Sucks
Ever watched The Social Network? Building a startup is exactly like that, except take away the fancy parties and the groupies, not to mention the pranks, easy money and the drinking.…
Don’t Want to Screw Up Your Startup? Follow These 7 Rules.
Seasoned entrepreneurs will agree that there is a lot more to building a successful business than having a great idea. Really, your big idea is just the first step —…
Richard Branson on How to Run Two Startups at Once
Editor's Note: Entrepreneur Richard Branson regularly shares his business experience and advice with readers. Ask him a question and your query might be the inspiration for a future column. Q: I am…