Social media marketing and email marketing are among the most common online marketing strategies that are employed across the globe. With the arrival of internet marketing, there have been a…
image credit: gratisography There's been endless debate over the last few years as to whether or not social media marketing is dead. Recently, the Content Marketing Institute finally put the…
How do you use social media for business? Is it all about boosting your SEO or do you prefer building relationships by being social? Whatever your strategy and goals, Sprout…
Spooky costumes, turkeys, Black Friday sales, Christmas trees, and holiday music. Once Halloween hits, it’s holiday madness in the marketing world. It’s overwhelming when stores start advertising for Christmas shopping…
A social media passive presence is a pervasive problem for brands. Say that 10 times fast. When I say “Passive presence” I am referring to the attitude brands take when they…
By the end of today, YouTube will close in on an unrivaled 7 billion daily video views. But Facebook video has proved itself a serious contender. In April 2015, the…
A recent survey of business leaders showed that email and social media are the two channels most likely to see an increase in investment from business owners in 2015. Many businesses…
In 1943, psychologist Abraham Maslow published a paper called "A Theory Of Motivation” in which he proposed a hierarchy of human needs. Illustrated in a well-known pyramid, Maslow’s theory became…
Image credit: 2nix Studio | Shutterstock When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies…
We love Hootsuite! We use it to schedule our blog content at set intervals throughout the day to our various social media channels. It saves us having to employ someone…
Over the past decade social media has increasingly consumed our lives as we have hit a pointwhere we cannot eat our favorite foods, spend a night at a hotel or…
“Customer service is the new marketing.” I’ve probably tweeted that a dozen times, and I think about it almost every day. But social media conferences – and the practitioners who…