image credit: Shutterstock In their book No B.S. Guide to Direct Response Social Media Marketing, business coach and consultant Dan S. Kennedy and marketing strategist Kim Walsh-Phillips show you how…
image credit: Garry Knight | Flickr When two out of three Internet users across the world is active on social media, you don’t need much of an introduction to how all…
Image credit: Shutterstock Social-media marketing can be overwhelming for anyone, especially small-business owners and solo entrepreneurs. There’s a lot of pressure to be everywhere at once -- to be fully…
Image credit: 10 FACE / Shutterstock Visual marketing has become a critical component of reaching target customers in today's competitive business landscape. In fact, 20 percent of marketers report that…
Image credit: rvlsoft | Shutterstock Twitter is a great source of information. Every tweet is 140 characters or less, allowing you to quickly scan your feed and engage with the…
Image credit: Shutterstock Q: What's your number-one tip to boost your social-media following? A: First of all, I’m going to state right there’s no one single way to boost your social-media…
All social media has to be measurable, repeatable and massively scalable. Marketers invest considerable time in it as a key medium. It is powerful – and needs to pay back.…
Marketers have a lot of options when it comes to choosing how to best reach customers: traditional marketing, mass media, digital, social media, public relations, celebrity promotions, guerrilla marketing, etc.…
Image credit: Martin Fisch | Flickr The best marketers have an uncanny ability to reject conventional wisdom and still succeed. Their approach is often just crazy enough that it works,…
The entrepreneurial life is busy. You spend an long hours growing your business and serving your customers. On top of all of that, you have the normal responsibilities of life. You throw…
When I set up a daily to-do list, I often have a spectrum of tasks that need to get done. There are the big projects that figure to take multiple days…
Anyone can create a website and start a business. Indeed some people could do so in an hour or less. But consumers want to buy from businesses that have demonstrated…