All social media has to be measurable, repeatable and massively scalable. Marketers invest considerable time in it as a key medium. It is powerful – and needs to pay back. Here are the top three goals that every CMO should drive to achieve and tips how to achieve them.
1. Share of voice – If you want to be an industry leader, you have to sound like one. Leaders are seen and heard, steering the direction of the market. Social media provides brands a way to get their voice out there at a large and impactful scale in a real-time way. Brands need to consider how often they are mentioned, the size of audience as well as the engagement of the key players in that audience to understand reach…
