Social Advocacy And Politics: It’s Academic, But Is It Social?
Talk to any professor and they will proudly tell you that they do academic research. They will happily tell you what their research is about and where it is published.…
The Do’s and Don’ts Of Social Media Market Research [Infographic]
More and more companies today are using social media research as a powerful research tool for their business. Research from and industry report from social media examiner, found that using…
How To Launch A Brand On Social Media In 5 Simple Steps
It seems as if every brand in the world is already on social media. Facebook, Twitter, Instagram and even Snapchat are being flooded with content and advertising dollars, making social…
7 Reasons Why Social Media Should be the Workhorse of Your Marketing Strategy
Social media isn’t going anywhere. A whopping 65% of Americans use social media sites, according to Pew Research Center, and usage spans all age groups. Globally,at the start of 2015,…
How to Collect Customer Feedback Using Social Media
In the olden days (a.k.a. before Twitter), Product Managers would lament, “If only there were a way I could easily gather customer feedback.” How times have changed. Today, Product Managers…
How To Set Up Your Twitter From Scratch (The Right Way)
If you set up your Twitter the right way now, you'll move a lot faster when you want to quickly schedule tweets, find relevant influencers, and grow your following. If you…
Social Media, PR and Pizza: A Case Study on Local Community Building
As a digital marketer, I am always on the prowl for the best ways to increase website traffic for my clients, get them ranked higher in search results, create a…
How Does Social Listening Change the Way You Do Business (and Create ROI)?
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do…
10 Proven Strategies and Tactics To Get Your Social Media Budget Approved Now
Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement it? An idea's only…
Social Media Images Part 1: Sizes, Best Practices and Tools
When battling other businesses for your customers attention on social media, you have to stand out in order to get noticed. That can mean being disruptive, going against standard marketing…
10 Twitter Marketing Mistakes Social Media Marketers Make
With more than 320 million active users, there is no doubt that Twitter is a great marketing tool. It gives you many opportunities to connect with your target audience. Whether…
5 Ways to Improve Your Snapchat Marketing
Wondering how you can stand out on Snapchat? Want to know what’s working for others? Taking a cue from businesses that are successfully using Snapchat can help you strengthen your…