Salesforce have released their third annual ‘State of Marketing’ report, incorporating feedback from some 4,000 marketers worldwide to get a handle on how they see the evolution of the role…
Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most. I think it’s because the phrase “key performance indicator” always…
What is the secret to a perfect social media post? On Twitter, the most successful tweets can reach over750,000 retweets. Using Talkwalker’s social media analytics, we looked at a year’s…
In Part I, I gave you a bird’s eye view of what is only going to INCREASE in 2016 and recommended concentrating on and implementing these “Must Have” tactics to…
Do you know how effective you are with social media marketing? Are your Twitter and Instagram accounts resulting in business growth? How do you know which platform drives more customers?…
Metrics aren’t perfect. But if you can’t measure something, you have no idea whether it’s working or not. While metrics don’t always tell the whole story by themselves, together, they…
Let’s play a game of truth or dare. Truth: How many times have you checked your personal social media outlets today? This week? This month? Chances are if you knew…
Ever think you might be starting to take social media a little too seriously? Sure, it started out innocently enough. You were hanging out with family and friends, cracking jokes,…
The idea behind this post came from two simple questions: How can I maximize the marketing power of each social media channel without wasting time and resources? And How to…
With the landscape of social media becoming more crowded, it can be hard for brands to break through the noise to get their message heard. As a result, many social…
Every social media platform excels at a different function - you don’t post video to the same platform as you post quick information updates - yet businesses often fail to approach…
Are you fully leveraging the power of your social team? Have you considered using social for more than just marketing? Your social team can do more than manage your online…