If you want to get serious about marketing for your business or organisation the foundation of any focused effort is creating unique and inspiring content to publish and promote that…
Social media is much more than a marketing tool. Businesses are beginning to realize the power of integrating social media teams (and their insights) into other parts of the business.…
Once upon a time, Snapchat was just a hangout for the tween crowd trying to avoid the prying eyes of parents on Facebook. Now it’s one of the most popular…
As a brand, you might get overwhelmed with all of your social media channels, users and different audiences. Everything put together can be challenging if you have tens of thousands…
Social media marketing is as important as SEO in this day and age. A third of millennials say they prefer to communicate with businesses via social media. So you need…
Social media is a mainstay of B2C marketing, but it’s hard to imagine B2B brands rocking the most popular platforms today. How can you promote sophisticated financial instruments, cloud software,…
Running a small business is a lot of work, and it requires you to wear many different hats. From accountant to front of house manager to social media manager, there…
How do you use social media as part of your online strategy? Are you taking advantage of the emerging trends? The way in which people use social media is constantly…
A few months ago, the CEO of a pet supply company came to me with a problem. When people typed in the brand, Google auto-corrected the query to the name…
No tactic strengthens the relationship between a brand and its social media audience more than interacting with them in a consistent manner offline. To bridge the gap between fans on social media and…
While just about every website undertakes some form of SEO these days, there’s another marketing opportunity that's often missed altogether - optimizing your company’s website for social media marketing. There’s much more to…
If you’re not using a social media calendar to schedule your content, you’re missing out on streamlining your process for maximum effectiveness. Dedicating just a small amount of time to…